We often get asked this question. 

Let’s have a chat about something super important – finding that perfect social media manager who just gets you and your business. You know, that special someone who can capture your voice and make your brand shine online while you focus on what you do best!

First things first, let’s talk about what truly matters in this journey – alignment with your values and vision. Your social media manager isn’t just posting pretty pictures, they’re the voice of your brand online. They need to naturally resonate with your brand’s energy and mission, getting genuinely excited about your business goals and understanding your unique approach. When you find someone who shares your values and can speak your brand’s language without trying too hard, that’s when the magic starts happening.

Communication is absolutely key in this relationship. You need someone who makes you feel heard and supported. Think about how quickly they respond to your messages, their process for gathering content and ideas from you, and their availability for regular check ins. 

While beautiful content is important (and who doesn’t love a gorgeous feed?), strategy is queen! Your ideal social media manager should have a clear process for developing content strategies and understand your target audience deeply. They should be able to track and analyse metrics that matter and be flexible enough to adjust strategies based on what’s working.

Let’s talk about money, honey – because this is an investment in your business growth! When discussing pricing, make sure you understand their structure and what’s included. Are there additional costs for things like photography or tools? What’s their policy on revisions and changes? Remember, the cheapest option isn’t always the best value for your business. 

Now, this might sound a bit woo-woo, but trust your intuition! Notice how you feel during your conversations with potential social media managers. Are they really listening to your needs? Does their energy align with your brand? Would you feel confident having them represent your business? Your gut feeling matters more than you might think.

I also need to share some loving warnings about red flags to watch for. Be cautious of anyone promising overnight success or packages that seem too good to be true. If they can’t explain their strategy clearly or show little interest in understanding your brand deeply, those are signs to pause and reconsider.

Take your time with this decision! It’s perfectly okay to have trial periods to test the waters or start with a smaller project first. Finding your ideal social media manager might take some time, but trust me, when you find the right one, it’s pure magic! 

P.S. Remember, the perfect match is out there waiting for you. Take your time, trust your instincts, and don’t settle for anything less than amazing! 

Best wishes.